"You are the captain of your ship & maker of your destiny" Soundarya Shanugham on Entrepreneurship

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Sri Soundarya Entrepreneurship

Sri Soundarya Shanmugham joined the budding Entrepreneurs in Amrita Campus through Skype from Texas to ignite the spark to build the passion on business. More than 75 students and faculty members attended the session at Amrita Coimbatore on February 24th evening.

Prof. Gangadharan Gangadharan, HOD, IT Department introduced Soundarya to the students. In his words “ She contributed immensely to the Student association and other technical and non technical events organized and conducted within the Department and also at the school level. She is one of the top performing alumni from Amrita Institute of Technology. She has obtained high performance awards at both Infosys and AMD”

In her speech she stressed on How to identify the passion, forming the core team, preparing the pitch, writing the business plan, raising capital, launching the business, and exit strategy.

A brief profile of Sri Soundarya:

Soundarya Shanmugam graduated with B.Tech in Information technology from Amrita School of Engineering in 2006. She consistently excelled in academics and extra-curricular activities. Soundarya was an active member of the Nature club, SPICMACAY and also played the role of Master of Ceremony at several events. She feels ever blessed to have led the morning prayer for four consecutive years at the ettimadai campus.  She has also lectured at National Level Technical Symposiums and her team was adjudged with the Best Project Award in her final year at Amrita. Having secured dual-placement in Satyam Computers and Infosys Technologies, Soundarya chose to start her professional career at Infosys where she closely worked with an Australian Telecom company for a year. She then moved to the US after being married to Sridharan Subramanian (Director of Software and Platforms, Freescale) in 2007. Soundarya then joined Advanced Micro Devices (AMD) to work with architects on next generation processor benchmarks at the Performance Center of Excellence. As part of her business interests, She started her MBA at the McCoy School of Business specializing in Entrepreneurship & Strategy. Soundarya recently moved to International Business Machines(IBM) as an Analyst quenching her thirst to working with high-profile customers closely. She is also working with a core team of MBA graduates on a budding start-up. Apart from this, Soundarya is an active member and volunteer at "The Indus valley Entrepreneurs" and "TIE Young Entrepreneurs".

From the interview Amritians Web team had with Soundarya:

What ignited your mind to choose the Entrepreneurial Field? Are you a born Entrepreneur or you mould it yourself? 

I did not make a conscious decision to be an entrepreneur. To me, Work should be a lot of fun. I did not find that in my stable 9 - 5 job, doing repetitive tasks in large companies, where it takes decades to grow and make a difference. Being an entrepreneur would let me do what I love. I believe in working for myself and I like shouldering responsibilities. Success/Failure - I have no one to blame on but ME and I am ready to take that! One true ignition to me would be Mr. Narayana Murthy.  

Who is the person whom you admire as a role model in your career, and why? 

I look up to a lot of people in the business field. But I have people very close to my life as my Role Models. My personal role model is my dad. He is my pillar of strength and Support. He is the true reason behind what a confident and Self-assured person I am. 

Professionally, my strong inspiration is my husband, Sri Subramanian, without whom I wouldn't be where I am today. I admire him for what a great leader he is and for what he has achieved at such a young age.  He is a man of sincerity, integrity & hard work and every day is a lesson learnt.

Few lines about your future projects? 

I am working with a core team of MBA graduates on a small initiative for the state of Texas. We are in the process of launching our business.  I will also be working with one of our B-School Professors on doing an industry wide analysis of Entrepreneurship in India

Experience at McCoy Business School 

I am in my last semester of my MBA. This school has taught me to view the world from a different perspective. The program is very thought-provoking and challenging. We worked on several real-world examples and I had an opportunity to meet some of the greatest entrepreneurs, Venture Capitalists and business leaders. Overall, it is a complete learning experience and I enjoyed being part of this school. 

The role of Amrita in your life 

At Amrita, there are two kinds of education. One, it teaches how to make a living and the other is how to live. As it provides value based education, it has become a world brand in the field of education and I am extremely lucky to have been the part of it. Professor Gangadharan (Chair, IT dept) is a friend, philosopher, guide and a man of humility whose concern for the student community needs special mention. I take this opportunity to thank him & the entire team of faculties who evince much interest in the welfare and realize the dreams of students. Amrita University would not have been what it is today but for the dedication and hard work of staff members & faculties here.

A short message to Amritians 

Take up one idea

Make that one idea your life

Think of it, Dream of it, Live on it

-Swami Vivekananda

If you have the zeal and passion for life with an invincible drive towards your goal, nothing can stop you from achieving success in life and career. Follow your dreams. Good Luck.

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